Niketown Express Shop Appointment Customer Journey

Nike is allowing customers to book appointments at its NikeTown stores and several other stores, and the experience is fast, engaging and safe thanks to the help of appointment booking software.

Shortly after reopening its stores after months of lockdown, sportswear and fashion giant, Nike, launched a new NikeTown Express Shop service that allows customers to book appointments with staff to quickly and safely collect products they want to purchase.

Find out more about appointment booking software.

How NikeTown’s Express Shop service works

1) The customer books a time-slot appointment for Nike’s Express Shop service through the website or app.

2) The customer arrives in-store at the time they preselected and finds the NikeTown Express Service desk. They also receive reminder emails and SMS notifications to keep them engaged and prepared before their visit.

3) The customer asks the Nike team for the product they want and in what size, and a team member will go and grab the product for them.

Customers can also sign up for this service in-store by simply scanning the QR code at the counter.

Why we love this initiative

The NikeTown Express Shop service saves customers from having to search for items themselves and queue to make purchases, limiting their overall time in-store drastically. This means it’s safer for customers and staff, and it reduces the number of customers in the shop at one time.

It’s also dynamic in that it allows online and in-store customers to easily access the service ahead of time or book the next available slot.

Nike offer customers 60 minute “Gear Up Virtually” personalized sessions.

Learn more by reading our Nike case study here.

Additionally, read our other case studies to find out how we’re helping leading retailers around the world like:

• Sky
• Samsung
• Tui
• Pets At Home