Luxury retailers need to make every customer feel like a million bucks but a poor in-store experience can leave consumers feeling short changed. Fortunately, the Smart Retail Tech Show is just around the corner and there’s a long roster of market-leading speakers waiting to share their retail wisdom.
Calling all luxury retailers. In just over one week, on March 2nd and 3rd, Excel London is hosting a two-day conference with all the leading retail tech solution providers under one roof at the Smart Retail Tech Show. Without question, it’s one to attend if you’re hoping to learn how to perfectly choreograph the customer journey, drive profitability and create long-lasting, genuine connections with your customers.
To that end, let’s take a look at the top speakers.
1. Rich Bayer, Clearpay
Rich Bayer, Executive president of Clearpay, is set to discuss a new way to captivate customers and increase profitability. With Clearpay, customers don’t have to make lump sum payments. Instead, they can split the cost across four payments over six weeks. In short, this may be precisely the kind of flexibility consumers are looking for from luxury brands.
After all, the pandemic has made many consumers more cautious when it comes to shopping. As a result, to stay relevant in an increasingly competitive environment, luxury retailers need to accommodate customers and encourage them back onto the high street.
2. Nick Brackenbury, CEO at NearSt Ltd
Great products don’t count for much if consumers aren’t able to find them. In the digital age, having a weak online presence is like having a store in the middle of nowhere. Few customers will be lucky enough to stumble upon your first-class products and services.
Fortunately, Nick Brackenbury, CEO of NearST, an online platform that helps customers to find stores stocking products nearby, will be sharing insights on the future of online shopping and emerging consumer trends. Certainly, Brackenbury’s keynote speech is one to catch if you’re a luxury retailer looking to stand out online.
3. Flavilla Fongang, 3 Colours Rule
Great products and services aren’t enough anymore, says 3 Colours Rule founder and marketing guru Flavilla Fongang. That’s especially true when it comes to luxury retail. High-end brands need to go above and beyond to give their customers a truly extraordinary experience. In the long run, luxury retailers may be able to turn previously disenchanted consumers into their loudest brand advocates.
In her hotly anticipated keynote speech, Fongang will share important marketing tips and tricks retailers can use to create an immersive brand experience that resonates with customers, both on and off the internet.
4. Fergus McVey, 7th Sense Research
Aston Martin. Mercedes Benz. Rolls Royce. Unquestionably, Fergus McVey, CEO at 7th Sense Research, has worked with an impressive roster of luxury car brands to transform their transactional brick-and-mortar stores into exciting brand interaction hubs.
In a nutshell, McVey is expected to discuss the purpose of the physical store in a rapidly changing retail environment. Products and services no longer distinguish competing retailers from one another – the customer experience does. Consequently, to achieve lasting brand relevance and drive sales, luxury retailers need to cultivate a unique and memorable customer experience.
5. Imogen Wethered, Qudini
Finally, our very own founder, Imogen Wethered, will be speaking at 11:45 AM in theater 11 on the 3rd of March to share some wisdom on the power of the omnichannel retail offering. With game-changing cloud-based solutions including Appointment Scheduling, Walk-in Virtual Queuing, Event Booking and Click and Collect Pickup, Qudini can revolutionize your customer journey. Come and hear how leading brands use Qudini’s Retail Choreography software to perfect the in-store and online customer journey.
