Facebook isn’t just for posting mouth-watering photos of your tofu and bean salad. Many businesses don’t realize that they can actually take advantage of Facebook appointments to drive traffic directly to their stores. Add a Book Now button to your Facebook Business Page and watch your bookings rise.
What are Facebook appointments?
With Facebook’s appointment scheduling feature, businesses can enable customers to book appointments directly from your Facebook page or Facebook adverts.
To do this, you simply need to add a Book Now button to your Facebook page. Facebook displays the button directly below your profile cover image – making it easy for your customers to spot.
The dark blue Book Now button appears directly beneath your cover photo.
It’s worth noting that you can only add Facebook appointments to your business page–it isn’t possible to do the same for your personal profile.
How to set up appointments on your Facebook page
The good news is that it’s pretty easy to add a Book Now button to your Facebook Business page. The bad news is that this feature isn’t available to everyone.
What do you need?
Not everyone can add an appointment booking button onto their Facebook page. Before getting ahead of yourself, make sure that you have:
1. A Facebook business page
In order to offer appointment scheduling via Facebook, you need to have a Facebook Business page. It’s not currently possible to use Facebook’s booking feature on your personal account.
2. An account with a Facebook Booking partner
Secondly, you also need to be with a SaaS provider like Qudini that partners with Facebook before can offer appointments through the Book Now button.
Looking for recommendations? Check out which companies we think have the best Appointment Scheduling Systems for retail.
Steps to add the Book Now button on your Facebook page
Follow these 5 simple steps to get your Facebook appointment scheduling service up and running:
- On the left menu on the News Feed Page, go to Pages.
- Next, find your page and click the Call-to-Action (CTA) beneath your Business Page cover photo.
- Hit Book Now and then Connect another tool.
- Select Qudini from the booking options and click Continue.
- Finally, a Qudini login window should appear. Simply enter your Qudini login credentials (i.e., your username and password) and the job’s done. Qudini should now be integrated with your Facebook page.
Why should you get the Book Now button on your Facebook page?
If you’re looking to grow your customer base, integrating your Scheduling Software with Facebook is an important step. It also ensures that the minute a customer sees any of your products or services on your Facebook profile, they’re able to make a booking.
Here are some clear advantages the free Facebook booking tool has to offer:
- Strengthen your online presence: Modern retail is omnichannel. By enabling Facebook users to interact with your brand and schedule appointments, you’re keeping up with the time and driving online traffic to your services. From a sales perspective, it also doesn’t hurt that Facebook has over 2.8 billion monthly users. If you can find a way to harness the social media giant, the virtual sky’s the limit.
- Convert more customers: Naturally, if you’re offering a seamless way for your Facebook visitors to make appointments, you’re going to convert more customers.
- Drive customer loyalty: Demand for retail tech is especially strong among Millennials and GenZ customers. Consequently, making your services accessible via social media platforms can help you to improve your brand image and simultaneously impress the younger generations.
How to remove Facebook appointments from your page
If, for whatever reason, you decide to take down your Facebook appointment booking button, there are a few steps to follow:
- Go to your Facebook business page on a computer.
- Click the pencil icon on the Book Now button.
- Finally, select Delete Button.
Don’t forget to promote your new Facebook appointment tool!
Finally, once you’re set up, it’s time to promote, promote, promote. Make sure your customers know that you’ve just launched a great new feature. Read our best practice guide for driving traffic to your appointment page for some more top tips.
Best of luck!
