Did you know that you can double your appointment traffic by launching appointment scheduling landing pages on your website?
How landing pages highlight your appointment scheduling offering to site visitors
SEO-optimized landing pages such as “book a personalized styling session with {brand-name}” enhance Google visibility.
Searches of {brand-name} and relevant phrases such as “schedule an appointment” or “visit store” direct customers to a dedicated booking page.
How to create your dedicated appointment landing page with Qudini by Verint
Firstly, your Qudini by Verint implementation manager will provide you with an Appointment Booking interface URL enabling your customers to search for stores and schedule appointments with your brand.
Next, using our API portal documentation for guidance, your web team can easily embed the URL into a dedicated webpage on www.{your-brand}.com.
Finally, don’t forget to optimize the page in line with SEO best practices. Include your brand name, an explanation for scheduling appointments within your stores and phrases such as:
- Schedule an appointment
- Book an appointment
- Make a booking
- Appointment Scheduling
- Appointment booking
- Visit
- Other bespoke phrases your customers would search
Technical things to consider
Your appointment scheduling landing page should also use relevant meta-data to ensure it appears in google search results.
The landing page should be hosted on your main domain URL and should include a relevant page title and meta-description to explain the service to customers while using relevant SEO optimized phrases that are also included within the content of your website.
Once your landing page is set-up, link the page to all your online and offline ads and social media posts promoting your appointment booking offering.
Help search engine bots recognize this page by linking it within your own website everytime you reference your appointment scheduling offer.
Where to promote your appointment scheduling offering on your website
Your page footer and site map
Referencing your appointment booking offering within your website footer / ‘site map’ will help the search engine robots recognize it as a part of your website.
Your store finder tool
The Qudini standard appointment booking interface generates a unique appointment scheduling URL for each of your stores. This can be linked to within your store locator page.
Individual Store pages
You can link to or embed each store’s individual appointment scheduling page within their store profile page.
Product and service pages
Use appointment scheduling as your secondary call to action (after your primary “add to basket” call to action) across your website. This will help you convert customers who are interested in your products but want to learn more first.
Google Ads and Pay-Per-Click
Create Google ads to improve search engine recognition and further boost traffic to your appointment scheduling landing page.
Some clients doubled appointment traffic by placing a “Book now” button at top of their brand or individual store’s Facebook pages. You can also use the link in Facebook ads.
Customer support responses
Enable your customer support teams to respond to customer queries with links that help customers book appointments.
Google profile pages
Place a link to your appointment booking landing page on your Google business page and store pages.
In-store point of sale
Advertise you higher levels of customer service to customers already in-store.
Use QR codes to drive instant appointment booking traffic.
See our best practice guide for creating the perfect store signage that drives traffic.
How to promote your appointment service in-store
To drive as much traffic as possible to your appointment booking landing page, don’t forget to promote it in-store using:
- Business cards
- Flyers
- Point of sale lollipop signs
- Desk posters
- Window easels and posters
- Store closed signs
- Desk banners
- Digital signage
Download our visual guide to learn how to double your appointment traffic using landing pages
