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Waitrose Virtual Queuing App Case Study

Case Study

Profile

Waitrose is a chain of upscale British supermarkets, forming the food retail division of Britain’s largest employee-owned retailer, the John Lewis Partnership.

Sector
Supermarket
No. of stores
338
No. of employees
52,590
100%
Customers who said they would use the system again
800%
ROI

The challenge

During the festive period, customer Christmas turkey collection is a nightmare for supermarkets as customers only pick up their turkeys three days before Christmas.
Those wanting to collect their turkey face a long queue as they wait to be served, limiting their chance to pick up any last minute items still left on their shopping list. In 2015, for example, customers at various retailers endured two-hour long queues to collect their turkey instead of spending their precious holiday time with family. It’s a persistent problem for many grocery chains, creating a poor experience for their customers and, in some cases, reducing the likelihood of customers returning to the store again.

Waitrose

Waitrose implemented Qudini to improve their in-store Christmas turkey collection customer experience and store operation.

 

THE CUSTOMER JOURNEY

• Customers enter the store to collect their turkey.
• They enter their order details into a self-service kiosk at the front of the store.
• The customer receives an SMS confirming their estimated wait time and stating they will receive a text when their order is ready to collect.
• This included a link to a Waitrose branded web-page where the customer could watch their queue position whilst waiting.
• The customer can browse the store, pick up last minute items or even carry out a large food shop.
• Customers receive a text informing them that their order is ready.

 

THE CUSTOMER MANAGEMENT

Using the Qudini Shop Floor Management features, the store staff are able to manage their customers, alongside their staff time, breaks and shop floor activities.

Results

Hover over the tile to read quotes from our customers

  • Improved loyalty

    88% of customers rated the system as “excellent”. 100% of customers in the Waitrose store stated that they would use the service next Christmas. This was 10% more than those surveyed in non-Qudini Waitrose stores. The Qudini system improves relationships between Waitrose and their customers and increases their chances of returning.

    Improved sales in-store

    The system created a ‘halo effect’ on store sales by increasing customer movement and enabling customers to make purchases within the store as they waited to collect their orders.

  • Improved staff efficiency

    Staff are able to prepare more customers’ orders at once, serving each customer 30 seconds faster. This means fewer colleagues are needed to handle the significant footfall at the counter and they can undertake other tasks instead. As such, Waitrose was able to make an 800% ROI on the cost of using Qudini.

    Improved customer experience

    The average queue time in stores using Qudini was 7.5 minutes. A significant reduction, compared to other stores where wait times could reach more than three hours.

  • Better commercial decisions

    Qudini provides Waitrose with valuable data on their Christmas turkey operations and experience, helping them to better improve stocking and resource planning.

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Thank you!

A member of our team will be in touch.

We’re now Qudini by Verint, the Customer Engagement Platform! Learn how to drive sales, increase customer loyalty and get the most out of your teams with our game-changing Retail Choreography software solutions.

We’re delighted to announced that Qudini has officially been acquired by Verint, the Customer Engagement Company!

Want to catch-up at NRF’s Big Show in New York City this January?

Do you know how you’re going to stay relevant and profitable during the recession?

Peak season is just around the corner!

Have you thought about how you’re going to manage peak season traffic this winter?

New best practice guide

Our new best practice guide explains how Appointment Booking Landing pages will drive traffic to your in-store and virtual appointment services.

Latest consumer survey report

Our latest consumer survey report shows which types of retail stores and banks customers want to be able to schedule appointments within…

Recent consumer survey report

Our recent consumer survey report shows how the pandemic has changed consumer shopping habits and which habits will be here to stay…

Upcoming Webinar

Our Upcoming Webinar will present consumer insights on how the pandemic has changed consumer shopping habits. Sign-up below for Tuesday October 12th (2pm ET | 11am PT).