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Profile

John Lewis & Partners is a chain of high-end department stores operating throughout the United Kingdom that is using Qudini’s Queue Management System. Concessions are also located in the Republic of Ireland and Australia. The chain is an employee-owned mutual organization known as the John Lewis Partnership.

Sector
Department Store
No. of stores
51
No. of employees
38,100
76%
Increase in customers receiving service

What our clients say

The challenge

John Lewis’ electronics department regularly experiences a high footfall of customers wishing to discuss in-store technology offerings. To ensure a fair and managed waiting experience, a John Lewis partner would stand at the front of the department with a clipboard, taking customers’ names so they could be seen according to their turn in the queue.

However, this presented a number of challenges: only one person could write down customers’ names at a time; handwriting was often illegible or names spelt incorrectly; locating customers when it was their turn was often confusing; and at the end of the day, the sheets of paper containing potentially valuable customer details were thrown away.

John Lewis decided to use the Qudini Queue Management System to improve the customer waiting experience.

 

THE CUSTOMER JOURNEY

• Customers enter the electronics department.
• They are greeted by the host who adds them to the digital queue using the Qudini digital queuing app on their tablet.
• The host provides the customer with an estimated waiting time.
• If the customer provided their mobile number, they receive an SMS message with their queue position and a link to watch their place whilst they wait.
• The customer is free to browse the store as they wait.
• When their turn draws near they receive a text to let them know.
• When an advisor is ready, they find the host who introduces them to the customer at the top of the queue.

 

SHOP FLOOR MANAGEMENT

Using the Qudini Shop Floor Management features, the John Lewis partners managing the department are now able to manage their customers alongside their colleagues activities. They can also better track their team members’ break times and availability.

In peak periods, multiple partners can use tablets to host the queue, aiding better communications and organisation across the floor. Individual partners can access the Qudini queuing system from their iPads to call forward customers.

Results

Hover over the tile to read quotes from our customers

  • Increased sales

    97% of customers approaching the department are seen as more customers are willing to wait. This led to more electronics, hardware and technology (EHT) sales, which tend to be of higher value than many other items in the store.

    Enhanced customer loyalty

    Customer satisfaction was enhanced by providing a better digital experience. This increases their chances of returning again or even visiting John Lewis online.

  • Increased unplanned spend

    Most customers used their wait to browse the store and made purchases while they waited.

    Improved shop floor productivity

    John Lewis partners now serve more customers in less time thanks to the calmer department, better team management (using Qudini’s Shop Floor Management features) and the reduced number of customer complaints and questions.

  • Better commercial decisions

    For the first time, John Lewis are able to understand when and why customers are approaching their EHT department. This data enables them to improve their marketing initiatives and resource planning.

    Black Friday survival

    During the Black Friday peak, Qudini enables John Lewis EHT team to better manage the significant numbers of customers entering the department, sell to more customers and provide a better overall experience.

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Thank you!

A member of our team will be in touch.

We’re now Qudini by Verint, the Customer Engagement Platform! Learn how to drive sales, increase customer loyalty and get the most out of your teams with our game-changing Retail Choreography software solutions.

We’re delighted to announced that Qudini has officially been acquired by Verint, the Customer Engagement Company!

Want to catch-up at NRF’s Big Show in New York City this January?

Do you know how you’re going to stay relevant and profitable during the recession?

Peak season is just around the corner!

Have you thought about how you’re going to manage peak season traffic this winter?

New best practice guide

Our new best practice guide explains how Appointment Booking Landing pages will drive traffic to your in-store and virtual appointment services.

Latest consumer survey report

Our latest consumer survey report shows which types of retail stores and banks customers want to be able to schedule appointments within…

Recent consumer survey report

Our recent consumer survey report shows how the pandemic has changed consumer shopping habits and which habits will be here to stay…

Upcoming Webinar

Our Upcoming Webinar will present consumer insights on how the pandemic has changed consumer shopping habits. Sign-up below for Tuesday October 12th (2pm ET | 11am PT).