Diamonds are forever but shopping habits are not. The rise in ecommerce has shifted customer preferences towards speed, simplicity and great experiences. Keep reading to find out why appointment scheduling for jewelry stores can drive your revenue and increase customer loyalty.
How to increase jewelry appointment bookings
To start driving appointment traffic, jewelers don’t need to move the earth. It’s simply about equipping your stores with the right software, promoting your appointment booking service on your website and training in-store associates to deliver exceptional and personalized service.
From style and design to shape and size, buying jewelry is intensely personal. As such, it’s no surprise that customers want a personal shopping experience. Being able to book a one-on-one slot with a jeweler is a game-changer for customers.
Check out our best practice guide on promoting your appointment booking offering to learn more about how to drive customers to your stores.
What type of jewelry appointments do customers want to book?
According to our appointment demand within jewelry retail whitepaper, interest in jewelry appointments is rapidly increasing. Currently, 76% of customers want to book at least one type of appointment with jewelry retailers.
The most common reasons jewelry customers want to schedule appointments are to:
- Reserve in-store services (36%)
- Schedule store visits (31%)
- Book virtual services by phone or video chat (24%)
Why do customers book jewelry appointments?
The top reasons behind the growing demand for jewelry appointments are that consumers are interested in saving time (29%) and organizing their day better (24%).
Evidently, interest in jewelry appointments will outlive the COVID-19 pandemic. These two popular reasons for appointment bookings reveal that consumers are becoming less health conscious while still as interested in appointments as ever.
What are the benefits of appointment scheduling for jewelry appointments?
Some of the main benefits jewelry retailers enjoy with an appointment scheduling system in place include higher foot traffic, more sales and increased customer loyalty.
A key reason behind these proven results is that customers love appointment software. In fact, 93% of consumers who have used an appointment system in the last twelve months say it had at least one positive impact on them. The most common benefit consumers cite is an improved customer experience (28%).
Retail scheduling also creates an enormous ROI opportunity for brand leaders. Consumers are 24% more likely to purchase something from a retailer who uses an appointment system. Yet, in the long-run, perhaps the biggest benefit is that by improving the customer experience, retailers can keep customers returning again and again.
The bar chart below shows other benefits customers shared with Qudini:
How do customers want to book jewelry appointments?
We asked consumers how they wanted to book appointments. The most popular methods include:
- By calling the store (30%)
- The company’s website (27%)
- Through a store associate in-person (20%)
- The company’s app (19%)
- A general app to schedule appointments across brands (18%)
- Via a call centre (16%)
- By scanning a QR code from an advert (10%)
- Through a fixed tablet in store (7%)
Conclusion
Vintage or modern? Our jewelry tastes vary as much as our appointment scheduling preferences. Another Qudini survey found a marked difference between the older and younger generations. 45% of Millennial and GenZ jewelry customers want to book virtual appointments compared to 31% of baby boomers.
Ultimately, interest in jewelry appointments is rising across generations. Yet the fact that younger customers are more interested in appointment technology signals that this is a rising trend set on its way to becoming mainstream.
As such, jewelry retailers implementing appointment scheduling software now will have an advantage over their slow-to-adapt competitors. What’s more, it’s easy to do. Rolling out technology across multiple jewelry stores may seem like hard work, but setting up appointment scheduling is simple, rapid and scalable.
Book an appointment with Qudini
Want to increase appointment traffic to your jewelry stores and enhance customer sales, experience, loyalty and advocacy? Book an appointment with Qudini to find out more.
