Call to action (CTA) buttons are one of the most important features on your website. As such, ensuring they are effective at driving traffic to your appointment booking service is crucial.
Keep reading to find out more about the best CTA words and how to use booking buttons to fill your calendar with new customer appointments.
What is a call to action (CTA)?
In the world of marketing, a call to action refers to any text that is designed to encourage your website visitors or social media followers to take a desired action, like buying a product or booking an appointment.
You’ve probably already seen CTAs on brand social media profiles, website landing pages and in online newsletters.
Tips for writing effective appointment Call to Actions (CTAs)
Many retailers are looking to drive traffic to their stores and build customer relationships by allowing customers to book appointments with in-house experts using Appointment Booking software.
The effectiveness of your booking service largely comes down to how well you promote it, and that can be narrowed down further to the effectiveness of your CTAs.
Tip 1: Keep it short
The key to any successful CTA is keeping things short. Generally, one or two words is usually best.
“Book Now” is a very popular CTA that gets straight to the point. If you’re offering appointment scheduling through Facebook or Instagram, you’ve actually already been using the “Book Now” CTA.
However, there are many other options for CTA appointments. For example, you may want to try out “Schedule an Appointment”, “Reserve Slot” or try a new CTA.
Just remember: less is more.
Tip 2: Put your CTAs in the right places
If you want to increase client appointments, make sure your CTAs are front and center on your website. The last thing you want is a CTA that customers can’t find or see.
Think about where you can get the most visibility on your site. For instance, placing an appointment CTA on your website header is a great way to drive bookings.
Tip 3: Create a clear value proposition
Your CTAs need to have a clear value proposition to ensure your customers understand what your service is about and how it benefits them. A value proposition is a declarative statement, which, in this case:
- Explains how your appointment booking service solves customer issues or improves their situation
- Is clear about the benefits associated with the new service and explains how it can be used
How to define your value propositions
To help make it easier to understand, we’ve created a fictional luxury retail brand, QDi, that offers customers an expert styling service.
The core proposition goes as follows:
“Whether you want to discover a new look, have a special event on the horizon, or want to browse through a selection of our latest products, our dedicated one-to-one shoppers have the fashion knowledge and style expertise to help you find the perfect solution.”
QDi’s ‘Stay in style’ proposition is designed to appeal to luxury shoppers wanting to benefit from a tailored, one-to-one service.
Download our guide on promoting your appointment booking platform
Tip 4: Make your CTAs eye-catching
While there is no one-size-fits-all rule for CTAs, a bad one will always stick out like a sore thumb. Generic, boring CTAs will cause more harm than good.
CTAs have the power to increase interaction with your customer but you need to give them the best chance possible. Supercharge your CTAs by making sure your buttons are big, bold and colorful.
Tip 5: Motivate your web visitors
Injecting a little motivation into your CTAs is no bad thing either. Action words have been proven to boost click rates by creating a sense of urgency.
Use the active voice to build a sense of urgency and to engage with your website visitors and encourage them to carry out the intended action.
Call to action examples and where to put them
Check out our where we recommend you position your CTAs:
- Main menu: It’s always a good idea to put call to actions in your main navigation menu. Try CTAs like “Book Appointment,” “Reserve Your Slot,” “Schedule Now”.
- Homepage: Having more than one CTA on your homepage is a great way to capture customers at different points in the buying journey. Use the “Book Now” call to action for customers that are ready to buy something and “Explore Services” for visitors that want more information.
- Testimonials: If you have a client testimonial page, promote it with a CTA like “Hear From Happy Customers,” or “Checkout Customer Reviews.”
- Contact us: To get clients to reach out, a short and sweet “Contact Us” CTA is usually the best option. Alternatively, try “Call Now”.
Should you use multiple CTAs?
Yes, it is a good idea to use multiple CTAs to ensure you’re capturing as many users as possible. Some website visitors will want to take one action and others another, which is why different CTA are important.
However, it’s important not to overload your webpages with CTAs. If there are too many CTAs on a webpage, visitors may get confused and be put off clicking on any CTA.
Likewise, not having enough CTAs can cause friction too. If the customer wants to book an appointment but the only CTA around says “Buy Now”, they’re likely to leave your website.
Primary and secondary call to actions
To find the right number of CTAs, pick a primary and secondary CTA.
A primary CTA is the key call to action that you want to push. Consequently, it should be in the most visible spot on your website.
Once you’re happy with your primary CTA, think about what you want your secondary CTA to say. Generally, your secondary call to actions will be less visible but can still help to capture visitors.
Book more client appointments with Qudini by Verint
At Qudini by Verint, we’re the experts in all things appointment booking. We’ve helped many of the world’s biggest retailers and banks to double their appointment bookings.
Get in touch using the form below if you’d like to find out how we can help you to book more client appointments.
