Silver is the new gold! We’re over the moon that Qudini won the Silver Award in the Go-To-Market (GTM) Innovator Category at the AWS Software Startups Awards.
Why AWS gave us the Silver Award
You might reasonably be wondering what Qudini did to deserve this award. Ultimately, we earned the silver award because we’ve been working closely with AWS and leveraging their programs to win partnerships with major retailers around the world.

Strictly-speaking, Qudini is a successful–award-winning–scale-up, rather than a startup. Nevertheless, the recognition for our AWS ISV partnership is an absolute honor. We’re proud to offer market-leading AWS qualified software to enterprise retailers and banks to power their in-store and online experience.
As such, we’d like to take this opportunity to thank the esteemed AWS Software Startups Awards judges, including:
- Marta Naidenova, VC Investor at Atomico
- John O’Dea, CEO at TechIreland
- Lucy Read, UKI B2B Startups Leader at AWS
- Holly Bennett, Ecosystem and Portfolio Development Head at Accel
- Stephen Nundy, Investment Partner & CTO at Lakestar
- Soha Hohnecker, EMEA Startup Marketing Head at AWS
- Laurence Butler, Global Senior Director, Partnerships at HubSpot
- Flavilla Fongang, Brand Advisor and Founder at 3 Colours Rule
- Steve Thair, CTO & Co-founder at DevOpsGroup
- Mairead O’Connor, Cloud Engineering Executive at AND Digital
What is an AWS partner?
Put simply, an AWS partner is an organization that’s part of the global AWS Partner Network (APN). There are hundreds of thousands of organizations from every continent in the world that partner with AWS to build their businesses, earn marketing funding, and receive support on technical issues.
Why does Qudini partner with AWS?
Since recently joining the AWS ISV Workload Migration Program (WMP), Qudini has been able to offer a SaaS platform designed to give enterprise customers fast, flexible Retail Choreography Software. The WMP helps customers migrate Independent Software Vendor (ISV) workloads to AWS to achieve their business goals and accelerate their cloud journey.
Qudini partners with AWS because we want to provide our clients with the best service possible. Essentially, we use AWS’s global infrastructure to ensure our Retail Choreography solution suite has the highest uptime possible (99.9%). We always want to make sure we’re achieving operational brilliance and that our services are sustainable.
In addition, we’re rapidly progressing through the AWS partner tiers. We anticipate that Qudini will be available on the AWS marketplace very soon. Once we are, you’ll be able to add Qudini’s software services onto your AWS bill.
Are you attending the AWS Summit London 2022?
You can find us at the AWS summit at ExCel London on Wednesday the 27th of April in the demo pods area among the other scale-ups.
The event is a great opportunity to network, get support on how to power your business intelligence and implement new and exciting technologies. As if that wasn’t enough, rumor has it that AWS is hosting the world’s first fully autonomous racing league at the summit.