Why Make-up, Skincare & Beauty Customers Want to Book Appointments

From improving sales to increasing store visits, learn why salon appointment scheduling for make-up, skincare and beauty retailers is essential. 

Are we entering a cosmetics boom? As restrictions ease, the social calendars of many Americans are starting to fill out. What’s more, a recent survey of 10,000+ beauty buyers found that 56% of Americans are paying more attention to their skincare after spending more time at home during the pandemic. Make-up, skincare and beauty retailers can take advantage by deploying appointment scheduling in their stores.

Photo by Arthur Edelmans on Unsplash

Why appointment scheduling for make-up brands?

Qudini’s May 2021 consumer survey found that appointment scheduling is becoming increasingly popular with make-up, skincare and beauty retailers. 76% of customers want to book at least one type of appointment with consumers. They were particularly excited by the ability to reserve a slot for in-store services (35%). The option to schedule store visits (31%) and to book virtual services by phone or video (25%) were also popular. 

Make-up for lost time

Covid-19 ushered in a new era of e-commerce. However, many customers are keen to return to physical stores for the customer experience if it can be done safely. Our survey found that 32% of shoppers would like to schedule appointments for safety reasons. 29% also said that it would be beneficial because it’s more efficient and saves time.

What’s more, our 2020 survey revealed that: 

• 46% of make-up and skincare customers want to book virtual appointments 
• 18% of make-up and skincare customers want to check-in from their phones 
• 17% of make-up and skincare customers want to use virtual queuing systems either with their phone, via a QR code or through store staff with a tablet

Beauty benefits

Whether it’s booking a beauty treatment at off-peak times or arranging exclusive in-store cosmetics slots, retailers have much to gain from implementing solutions. 93% of consumers that have used an appointment service in the last 12 months said it had at least one positive impact on them.

Putting these metrics into tangible numbers suggests that a retailer generating 200 appointments per month, per store (with an average transaction value of $54) could earn an extra $99,600 per store, per annum. As such, if you deployed appointment scheduling across 500 stores, you could increase your revenue by an estimated $49.8 million per year.

Book an appointment with Qudini

To increase appointment traffic to your stores, make-up brands don’t need to move the earth. Check out our best practice guide to driving appointment traffic through your website or book an appointment with Qudini to find out more. 

Download the full whitepaper report on appointment demand within the beauty industry